Egypt’s Ministry of International Cooperation (MOIC) and CNN International Commercial (CNNIC) are collaborating on a new global advertising campaign, Building Forward: Stories from Egypt, which will highlight the country’s international partnerships for sustainable development. It illustrates Egypt’s collaboration with bilateral and multilateral development partners and international financial institutions that fosters multilateralism to push an inclusive, digital and green economy.
Under Egypt’s Global Partnerships Narrative – centred on people at the core and projects in action and purpose as the driver – the campaign focuses on telling the country’s development stories across diff
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