Dubai’s Department of Economy and Tourism and Real Madrid have kicked off a landmark collaboration.
The newly formed partnership will serve as a platform to create new growth opportunities for both institutions, and support Dubai Economic Agenda – D33.
The multi-year agreement will provide a range of activations and experiences for Dubai and Real Madrid fans.
Being at the forefront of global sports entertainment with the club aligns with the city’s plans to unite its position among the top three global cities.
The partnership includes both Real Madrid’s men and women football teams, and brings a taste of Dubai to Santiago Bernabéu.
H.E. Issam Kazim, CEO at Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol formalised the partnership during an official ceremony in Ciudad Real Madrid, in the presence of Jose Angel Sanchez, CEO of the club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.
H.E. Issam Kazim, CEO at DCTCM, said: “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights.
“With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.”
Emilio Butragueño, Director of Institutional Relations of Real Madrid, said: “We are very proud of this new partnership with Dubai’s Department of Economy and Tourism as the Club’s first Official Destination Partner.
“Dubai is a destination that strives for excellence in all its entertainment offerings, which is a value shared by the Club. We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world.”
Dubai’s public and private sector relations are at the heart of its success, and this new collaboration with Real Madrid further builds on a longstanding partnership that Emirates has cemented since 2011.
