As we move from the third to the fourth industrial revolution, companies find themselves at a crucial crossroads when it comes to redefining their business strategies and operations.
The journey toward true digital transformation is certainly no leisurely stroll—it demands substantial investments, both in cutting-edge technology and the expertise to navigate its intricacies.
Too often, companies embark on this transformative journey with hefty budgets and little direction, only to find themselves grappling with unclear objectives and disappointing returns on investment.
The International Data Corporation forecasts a monumental $74 billion will be invested in digital transformation across the ME
Digital Essays 2023: Transformed but authentic
OMD MENA’s George Achkouty and Terry Mo explain the three transformation principles that separate success from failure
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
You Might Also Like
Canon launches “Make Your Mark” campaign
Dec 28, 2023
Top 10 media milestones in 2023
Dec 27, 2023
The campaigns that caught our eye in 2023
Dec 27, 2023
Top 20 news stories from 2023
Dec 27, 2023
Less tradition, more transactions
Dec 27, 2023