Cheil MEA has appointed Brenda Kassir as Strategy Director.
Kassir brings over two decades of research and communications experience, with 18 years dedicated to the MENA region.
Her journey is marked by her commitment to building customer-focused brands and communication strategies.
Kassir’s extensive expertise has been honed across a diverse spectrum of industries, making her a seasoned strategist capable of tackling complex business and design challenges.
“The team at Cheil are charming, intelligent, and wonderful humans, and the agency is geared up to achieve the impossible through its unique structure, offering, and culture. I look forward to working with the team in MENA during the next stage of growth for the company and brands we work with.” adds Kassir.
Her role as Strategy Director marks the agency’s commitment to delivering innovative marketing solutions and outstanding brand experiences to clients.
Cheil MEA anticipates the insights and creativity Brenda will bring to their strategic direction.
