Campaign’s PR to Watch 2023 – Haya Haddad, Digital Manager, Weber Shandwick

Campaign’s PR to Watch 2023 – Haya Haddad, Digital Manager, Weber Shandwick

Age: 27

Nominated by David Willet, Head of Digital:
Haya has made a real impact to the team since she joined, building a strong reputation as a strong consultant with a real can-do attitude. Through her great work with influencers and creative team members she has brought fresh-thinking to some of our oldest client relationships and also driven several promising new business opportunities, unlocking unit growth with her salesmanship. Her strong sense of accountability extends beyond her clients and she has nurtured a number of our younger team members to become better comms people through her careful and considered guidance.

Career highlights

I firmly believe that “numbers speak louder than words,” and in the past 5 years, I’ve had the privilege of working with over ten clients. Starting my career with working on Landmark Group, I was fortunate to work on their different brands before taking on new challenges. From pharmaceuticals to automotive, construction to investments, energy to consumer goods, banking to sports, retail and steel manufacturing, I gained a wealth of experience in my 20s. I’m driven by big dreams of making a change in our industry, and I am confident that with my passion, I will achieve them one day.

Guiding principles

Embrace change and adaptability.

I used to resist change in all aspects of life, from daily routines to the people I was used to, even trends in work. I clung to traditional ways. But I learned that change is good, it helped me become more effective and could work smarter.

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