Campaign’s Creative Faces to Watch 2022

Campaign’s Agency Faces to Watch 2022, In association with Heriot-Watt University’s Edinburgh Business School.

We’ve got an overflowing bundle of young talent in this year’s Agency Faces to Watch. And it’s a mixed bag. Not in terms of their talent – you can read the glowing reviews their managers have given them – but in their backgrounds, skillsets and occupations.

While we haven’t let in anyone who is strictly client-side (their time will come in our June-end Marketing Faces to Watch issue), we stretched the ‘agency’ part of the title to allow in some young talent working at media reps, digital platforms and production houses.

Silos continue to crumble, and the young men and women on the following pages are often the most agile players in their agencies, able to make niche roles their own. You will find digital specialists in the media section, PR people in the creative section and media specialists working in creative agencies. And of course, ur Faces to Watch are Generation Z, all digitally native.

There’s a lot of Faces to Watch listed here. We try not to limit ourselves to ‘30 under 30’ and instead go on the recommendations of regional agencies’ management. Not all of them followed the three-nominations-per-agency rule, but when was the last time you saw an agency stick to the brief? If you want to find out more about what the Faces’ management said about them, do check our website, where we will be uploading all the people listed here, and with further details about them – their professional biographies, their side-hustles, their guiding principles and more. Just bear with us over the next month; it might take a little time.

In the meantime, feast your eyes here on the talent that will shape the industry’s future. And join me in congratulating them. Not only have four people won partial scholarships and one has won a full scholarship to a master’s degree in digital marketing at Heriot-Watt University’s Edinburgh Business School (you can join me in being genuinely jealous too), but the Faces to Watch are all young, talented, appreciated by their bosses and have bright futures ahead of them. Well done.

PR, Digital and Media Faces to Watch coming soon…