CAMPAIGN MEDIA FACES TO WATCH 2019 – SABINA MUKADDAM, 29, SENIOR MEDIA PLANNER, GARAGE 366

Nominated by Sandra Saade, regional communications director, Garage 366
“Sabina’s exceptional planning skills and timely execution have played a critical role in Garage 366 winning multiple digital awards at the Festival of Media in different categories for the Euro Cup campaign for Sun & Sands Sports.”
“Her dedication to work is second to none, but what matters even more is that her captivating smile and happy nature have no equal. Sabina has a beautiful and positive intake on life, which reflects positively on anyone who meets her.”

Career path
“I moved to Dubai four years ago and have been part of the Garage 366 family since then. With more than nine years of experience, I started my career in India as a digital executive and I am currently the senior media planner at Garage 366.”

Guiding principles
I believe in authenticity; you are who you are, so stick to who you are. Accountability is another attribute and I am always fully responsible for the tasks in hand, no matter how many people in the team are handling them. There’s no shame in making mistakes, but admitting to them and learning from them is the ultimate self-respect.