Binghatti Properties, a Dubai-based real estate development company, and Mercedes-Benz, luxury automotive company have announced their partnership together to bring a new project, Mercedes-Benz Places | Binghatti.
The partnership aims to merge the world of real estate and automotive to provide luxury design and living in the form of a tower.
It also marks the automotive brand’s first real-estate branded project.
The new real-estate tower will be built in the heart of Dubai’s Downtown, rising to a towering height of 341 metres and 65 storeys,
Muhammad BinGhatti, CEO of Binghatti, shared: “We are profoundly excited to be working alongside Mercedes-Benz – a truly iconic name – to develop the first Mercedes-Benz branded luxury residence in the world.
“Mercedes-Benz Places in Dubai is not merely a real-estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living.”
The Binghatti and Mercedes-Benz project has been in the works for more than a year.
According to both companies, the main focus has been on creating a customer-centred approach that places the needs of future residents at the forefront of the experience.
The tower will reflect Mercedes-Benz design philosophy that revolves around “Sensual Purity” focusing serenity and purity.
By combining smart home technologies with intelligent mobility solutions, Mercedes-Benz Places Dubai aims to redefine comfort and convenience in a modern living space.
Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales shared: “With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments. With their many years of experience in real-estate development, Binghatti is the ideal partner for us.
Our aim with our first branded, real estate residential tower is to create new, desirable grounds that inherit our brand’s DNA and give our customers a place to arrive, unwind and come home to.”
Earlier this year, the real estate company also partnered with another luxury brand Bugatti to launch a branded residence.
