Atteline has announced the launch of its new sustainability specialism, strengthening its commitment to environmental and social responsibility across its consumer and corporate divisions.
To lead this and the sustainability goals of the organisation, the agency has appointed Malaika Fernandes as sustainability ambassador and strategic counsel and Stephanie Dafeta and Dushane Solomon as designated CSR and sustainability ambassadors.
With this significant milestone, Atteline has pledged to become B Corp certified by next year. The agency is dedicated to integrating sustainable practices into its business operations and fostering positive change in the communications industry.
Malaika Fernandes, Account Director and Sustainability Ambassador and Strategic Counsel, Atteline said, “We are thrilled to launch Atteline’s Sustainability Division, fueled by a passionate team with a vision to amplify voices for good and drive meaningful change in the UAE and beyond.
“By embracing more sustainable practices and pursuing B Corp certification, we align purpose with action and embark on a transformative impact journey.
“As a certified B Corp, we will be among businesses leading a global movement for an inclusive, equitable, and regenerative economy, we welcome a new era of conscious communication.”
Atteline’s key initiatives include partnering with the UN Refugee Agency (UNHCR) to support awareness and advocacy efforts around the displacement crisis in the MENA region and the growing needs of those displaced by war, conflict, persecution, and the effect of climate change and natural disasters.
It has also developed a sustainable action by decarbonising its staff’s carbon footprint through a monthly carbon reduction plan, supporting four key projects to accelerate the company’s climate action and reduce the footprint of its employees’ personal and professional lifestyles.
“As we embark on this journey, we also remain dedicated to amplifying the voices of purpose-driven brands and championing sustainability through innovative communication strategies.” adds Sophie Simpson, Managing Director and Founder of Atteline.
