In the Middle East and North Africa (MENA) region, Ramadan has typically seen increased TV consumption and a visible shift in viewership towards the Arabic content that free-to-air (FTA) platforms offer. While these trends are still consistent, the rapid growth of over-the-top (OTT) platforms across the region has transformed the consumers’ viewing preferences as well as content consumption trends.
Period dramas, religious and cookery shows and comedy satires that FTAs produce will continue to be popular in the region for some time to come. However, OTTs in the region have long realised that in the Arabic content space they need to innovate to cater to changing consumer preferences. The
Alternative views, by Starzplay’s Hamad Malik
OTTs are changing what Arabs watch during Ramadan, writes Starzplay’s chief marketing officer, Hamad Malik.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
You Might Also Like
Canon launches “Make Your Mark” campaign
Dec 28, 2023
Top 10 media milestones in 2023
Dec 27, 2023
The campaigns that caught our eye in 2023
Dec 27, 2023
Top 20 news stories from 2023
Dec 27, 2023
Less tradition, more transactions
Dec 27, 2023