Adform, a leading independent advertising technology platform, and Digiseg, a global provider of cookie and ID free audience data, today announced an exclusive seven-month partnership in Saudi Arabia.
Through the partnership, Adform’s clients in Saudi Arabia will be able to access Digiseg’s unique household audience data. Digiseg segments entire countries into 100 – 500 household neighborhoods, laying on statistical data about home type, life stage, household income, and more. Digiseg does not use cookies or any other deterministic identifiers such as UUIDs or MAIDs. This cookie-less data can be used to improve the targeting and personalization of advertising campaigns across channels including display, video, and mobile.
“Our exciting partnership with Digiseg will give our clients in Saudi Arabia unique cookie-less data capabilities” said Mazen Khalil, Account Director at Adform. “With Digiseg’s data, we can help our clients better understand their audiences and deliver more effective advertising.”
The partnership is expected to provide advertisers in Saudi Arabia with a powerful new tool to improve their campaigns. With Digiseg’s proven effectiveness, Brands can reach relevant audiences along with higher conversions with better cost-efficiency.
About Adform
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world. For more information, please visit: www.adform.com
About Digiseg
Digiseg maps digital advertising to household characteristics. Their cookie and tracking-free technology can be used across all devices, media types and operating systems to target advertising and measure audiences for both campaigns and websites.
For more details email [email protected]
