Swedish brand Absolut is bringing its global creative movement Absolut Blank to the Middle East for the first time.
The concept, originally created by Absolut in collaboration with TBWA\Chiat\Day in New York, involves artists and designers using the brand’s iconic bottle as a blank canvas to create original pieces of art over the course of two days.
Absolut has always challenged convention through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst and, more recently, Ellen von Unwerth and Spike Jonze. Absolut Blank represents a variety of creative disciplines from across the globe; from drawing, painting and sculpting to film making and digital art.
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Where they are going to post this advertisement? For sure not on lamp posts on SZR. It is still linked to an alcoholic beverage. The only place it would work is Lebanon.
Alen
LOVE.
AG – no ATL required its must be all about its on the ground activation
Movement – the new buzz word? leave it for StrawberryFrogs i would say