MENA consumers are amongst the most digitally connected in the world, with 99 per cent mobile penetration, 3.5 hours a day on average spent online and interaction with more than eight social media platforms during any given month. So how can we best influence consumers from the online discovery phase through to transaction to drive business results? Here are five key ways to connect discovery with transaction.
1 Winning in search on Amazon
As an online business, if you’re not leveraging Amazon to sell products then you’re not just missing out on the opportunity to profit through sales but also limiting your access to a wealth of data. Each month more than 215 million users access Amazon globally to discover and
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