Most companies spend enormous investments on strategy. Then they spend meagre time and resources to cascade these strategies to employees. The point they miss is that only when a strategy is embraced soulfully by employees will execution be well on its way.
In using the power of branding and storytelling, a communications team can bring to life a well-devised strategy to their internal audiences.
BRANDING: THE ULTIMATE TOOL TO MAKE A STRATEGY SEEN AND UNDERSTOOD
Al Masaood Automobiles introduced its latest mid-term strategy earlier this year. The strategy is set to propel the company on a new business direction that embraces innovation to its core and change the course of how it does business.
The
A blueprint to branding for strategy – by Al Masaood’s Marwa Kaabour
The key to being seen, heard, and understood is unpacked by Al Masaood’s Marwa Kaabour
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