Paris-headquartered agency NetBooster has won the digital media brief for Dubai Parks and Resorts, the multi- themed entertainment park set to become the largest of its kind in the world.
NetBooster, which has a Middle East hub in Dubai Internet City, will manage all domestic and international digital performance media campaigns for all of the individual parks including Bollywood, Legoland, Legoland Water Park and motiongate.
The brief will also cover Riverland Dubai, a centrally located 220,000sq ft district that will host various retail, dining and entertainment outlets. The complex is expected to attract 6.7 million visitors from the Middle East and all over the world in its first year.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
