In celebration of the best public relations strategies and campaigns, the MEPRA awards ceremony highlighted outstanding performance in the industry throughout 2023.
The 2023 MEPRA Awards drew 750 entries across diverse categories, recognising the best agencies, individuals, teams, campaigns, techniques, and solutions.
Among the notable wins, Gambit Communications claimed Medium Agency of the Year, while Memac Ogilvy set an industry precedent for the Best Campaign Demonstrating DE&I Initiatives.
Current Global, FP7 and Heinz celebrated team spirit with the Best Collaborative Campaign, and Sticky Ginger secured the Best Food and Beverages Campaign.
New categories brought fierce competition, with Hill & Knowlton Strategies named Large Agency of the Year, Current Global MENAT as Small Agency of the Year and Brazen MENA awarded Best Homegrown Agency.
In Sector and Services, Hill & Knowlton, TECOM Group and Emirates Red Crescent secured Best Business to Business, while Weber Shandwick MENAT and OnStar by General Motors together won Best Consumer Services Campaign.
In Techniques and Services, Dubai Holding earned Best Sustainability Stakeholder Engagement campaign and Action Global Communications claimed Best Campaign Demonstrating Environmental Initiatives.
The Best in Market category witnessed Memac Ogilvy triumph Best Campaign in the UAE while Havas Red Middle East excelled in Saudi Arabia and Egypt, winning Gold in both.
The Chairman’s Award awarded to MEPRA Executive Board Member and Communications Consultant, Monther Tayeb and the Young Communicator of the Year Award went to Khyati Megchiani of Brazen MENA.
Memac Ogilvy took home an impressive total of 20 awards, securing the highest number of titles, closely trailed by Weber Shandwick MENAT with 19 accolades, and Hill & Knowlton in close pursuit with 17 awards.
“MEPRA will continue encouraging growth in industry standards, skills, and creativity and is immensely proud to establish a platform where PR practitioners are recognised for their worthy contributions. I take this opportunity to congratulate all the finalists and winners,” said Kate Midttun, Chairperson of MEPRA.
Nominees were evaluated by an expert panel of over 112 regional and international industry experts to select the 2023 finalists and winners.
