Ads that break gender stereotypes

We asked industry experts what their favourite ad that breaks gender norms/stereotypes was. 

Here’s what they had to say.

Play Until They Can’t Look Away – Adidas

Anne Caroline Ribeiro, Operations Director, VMLY&R
In times of FIFA Women’s World Cup, Adidas defied conventions and pushed for gender equality in football, with its film titled ‘Play Until They Can’t Look Away’. The campaign unites iconic figures like Jenna Ortega, David Beckham and Lionel Messi with the rising talents Alessia Russo, Lena Oberdorf and Mary Fowler emphasizing the need to spotlight women’s football on a global scale. It’s a resounding call to break barriers and level the playing field, rewriting the script, demanding recognition, and r