CAN YOU SHARE THE LATEST UPDATES FROM APCO?
For over 40 years, APCO continues to be a trusted advisor and partner to private, public and non-profit clients in navigating challenges and leveraging opportunities around the world.
In 2023, APCO strengthened its global offer, growth and industry leader in its bold move by acquiring three firms in Europe and MENA including, Gagen MacDonald, aiding in institutional transformation; Camarco, bolstering advisory capabilities for capital markets; and NGC International Advisory, offering strategic counsel in public policy and regulatory affairs in MENA.
WHAT ARE THE FACTORS THAT ARE DRIVING THE CHANGES IN SERVICE OFFERINGS AT APCO WORLDWIDE?
Firstly, the evolving regulatory environment elevates the region’s business stature, and this affects corporations.
Second, is the ‘war for talent’ with firms seeking skilled professionals and young talent to nurture.
Third, consumers’ environmental brand preferences and investor climate responses. Lastly, the region’s shift to service-based and knowledge-based economies.
CAN YOU TELL US MORE ABOUT SOME OF YOUR DISTINCT SERVICE OFFERINGS FOR YOUR CLIENTS?
We are steadfast in offering unique products to our clients. For example, we have created a unique offering led by Storybook, engaging global media through live television via on-the-ground broadcast studios.
Our team of strong creatives at (dot).Pomelo covers everything for brand strategy, advertising, social activations, digital, and design.
The team is specially equipped with knowledge of the media landscape and the institutional discipline and expertise in engaging the media on behalf of our clients.
We offer tailored advisory on Corporate Social Responsibility efforts that vary in maturity from charitable activities to strategic programmes with long-term social impact.
Further, our Crisis and Risk Management team develop measures, plans and manuals to promptly respond to any crisis in an adequate way to minimize the negative impact on organizations, leadership, and allied stakeholders – especially as the nature of risk is evolving faster than ever.
CAPACITY BUILDING HAS BEEN FORTE FOR APCO. WHY DID YOU LAUNCH THIS SERVICE OFFERING?
Increasingly, regional regulators and large corporations have placed communications at the core, and the demand for local talent in this field has grown exponentially.
APCO has developed a methodology that builds a capable communications team and provides the necessary training to transfer and deploy the capabilities required to successfully manage operations sustainably.
Further, we launched the APCO Institute, where we set up sessions led by our APCO experts and engage with the attendees in practical, real-life discussions and workshops.
WHAT ARE YOUR SERVICES IN THE SPACE OF CHANGE MANAGEMENT AND INTERNAL COMMUNICATIONS?
Data indicates MENA organisations favour transactional, KPI-driven leadership focused on daily operations. Organisations are spending on strategy but not investing in their leaders and managers for transformation.
As progress catalysts, APCO empowers organisations to motivate their people to achieve results by connecting to their brand, culture, vision, history and reputation.
Mamoon Sbeih, President – MENA Region, APCO Worldwide
