Exeed Motors, represented by AG Auto in the UAE under Al Ghurair Investment, has entered the country’s automotive sector with the launch of a new model car.
The automotive brand aims to redefine the premium automotive segment in the region with the EXEED RX model car.
The event introduced the RX model along with EXEED’s other vehicles, including the VX, TXL, and LX car models.
This diverse selection showcases the brand’s commitment to innovation and quality. The RX model particulary sets new standards in this segment by offering a blend of performance and finesse.
The design philosophy aligns with EXEED’s ‘Born for More’ slogan, showcasing aesthetics and distinct features.
Michael Montgomery, CEO – Ventures at Al Ghurair Investment, said: “The EXEED RX redefines the premium automotive segment, highlighting our commitment to excellence. Collaboration with top European designers, engineers, and suppliers has allowed us to set a new benchmark for engineering and innovation.”
“Every detail of the EXEED RX is designed to offer a unique driving experience. Our partnerships with industry leaders like Intel, Bosch, and Magna further ensure the implementation of cutting-edge technologies that enhance the driving experience. We look forward to delivering exceptional value to the UAE market and meeting the demands of automotive enthusiasts.”
Mohammed Maktari, General Manager at AG Auto, expressed enthusiasm for introducing EXEED’s premium cars to the region. He emphasised how every car model combines performance and artistry, as a result of the fusion of European automotive culture and Chinese intelligent manufacturing.
