Twitter’s rebrand to X caused plenty of reaction and memes online. The World Wide Fund for Nature, more popularly known as WWF, decided to use the rebrand as a force for good.
The German branch of the WWF created a graphic that showed the evolution of Twitter’s blue bird logos over the years, but for a different message.
WWF Germany have used Twitter’s logo change as an ad pic.twitter.com/dvZWgPimtQ
— Dexerto (@Dexerto) August 1, 2023
The graphic shows how the bluebird changed designs from 2006 to a black ‘X’ logo in 2023. But the ‘X’ logo represents its imminent extinction if we don’t take active steps to protect wildlife.
The timeline-style image was created by advertising agency McCann Germany.
This tweet has more than 22,000 likes so far, with one user commenting: “Twitter might be dead, but creativity lives on.”
