Google has announced its partnership with Shahid, a streaming platform by MBC Group, to feature its content on Google Search. The content is now available under the what to watch feature on search.
People based in the UAE will be able to explore on search the latest shows and series from Shahid’s content library. They will also be taken directly to Shahid’s site or mobile app via the watch now icon, creating a more seamless experience.
Ahmed Qandil, Director of Growth and Brand Marketing at Shahid said: “Our partnership with Google is aligned with our goal to provide customers with convenient ways to access our diverse catalog of shows and series, including Shahid originals. Joining forces with Google opens up new possibilities for Shahid and its audience.”
“More people come to search to look for shows they want to watch and get inspired. People in the UAE can now explore and access Shahid’s newest shows directly on Google search.” adds Najeeb Jarrar, Regional Director of Marketing at Google MENA.
The feature was launched this year and is available in English and Arabic for UAE residents and will be available in other countries across the Middle East and North Africa region.
Searches for Arabic series on Google increased by 19 per cent in Saudi Arabia year on year, and by 33 per cent in Egypt for Egyptian series year on year, with Gaafar El Omda and Darb Nar being the most popular shows in both countries.
