Watch the campaign conceptualised by Leo Burnett Beirut here.
Johnnie Walker has launched the next leg of its #KeepWalkingLebanon campaign, conceptualised by Leo Burnett Beirut.
The campaign celebrates the fire within, inspiring viewers to keep it burning. Shot outdoors, it stars a flame that braves the storm. The battle between fire and water rages through day and night. The resilient fiery spirit triumphs in the end. The voice over surmises, “Storms shall always pass. But the fire inside burns on.” An Arabic version is running in Lebanon. A shorter edit of the three-minute film is on TV.
A note from the agency explained that no no computer graphics were used, and that the ‘battle’ between the storm and the flame was shot on a 40,000 sq.m. terrain in Lebanon.
A social engagement leg has also gone live. People are invited to write inspirational messages about resilience in Lebanon with #keepwalkinglebanon. An artist is moving across Lebanon to draw these messages at night , allowing the brand to respond to users with a photo of their message created with fire. Some users have been invited to the night shoots to appear in the photo of their message. This activity commenced on 6 November and is slated to go on for two weeks.
Credits
Client: Diageo
Brand: Johnnie Walker
Agency: Leo Burnett Beirut
Regional Executive Creative Director: Malek Ghorayeb
Creative Director – Beirut: Areej Mahmoud
Associate Creative Director: Davina Atallah
Arabic Copywriter: Lama Bawadi
Art Director: Nadia Deghaily
Regional Managing Director – Levant: Kamil Kuran
Managing Director – Beirut: Nada Abi Saleh
Head of Communication: Peter Mouracade
Communication Director: Hisham Kekhia
Communication Supervisor: Diego De Aristegui
Communication Executive: Raphael Jadaa
Communication Executive: Misbah Natour
Managing Director Leo Burnett PR: Jo Chemali
PR Communication Executive: Ghassan Jawhar
Regional Digital Director for Innovation and Strategy: Samer Shoueiry
Director of Digital Delivery and Activation: Tony Kayouka
Digital Planner: Tina Syoufi
Film Production
Production company: Stoked
Executive producer: Charbel Aouad
Director: Hadi
Producer: Rita El Hachem
DOP: Will Humphris
Editor: Javi
Post Production: Finish
Colorist: Paul Harrison
Music: Cliff Martinez “Life is a tapestry”
Sound design: Simon Cross
Activation
Production company: Stoked
Executive producer: Charbel Aouad
Calligrapher/Fire Artist/Photographer: Karim Jabbari
Producer: Rita El Hachem
