Campaign’s PR to Watch 2023 – Diala Atallah, Senior Account Executive – Consumer, ASDA’A BCW

Campaign’s PR to Watch 2023 – Diala Atallah, Senior Account Executive – Consumer, ASDA’A BCW

Age: 26

Nominated by Joanna Agnew, Vice President – Consumer:
Diala is one of the agency’s strongest talents, especially in driving influencer marketing. She has an outstanding creative mind and has contributed to several winning new business pitches and project brainstorms, producing ideas that have resulted in new business wins and client award nominations. She is also one of the safest pairs of hands and an incredibly hard worker, always willing to help regardless of what’s on her plate and consistently delivers the highest standard of work.

Career highlights

Diala is responsible for ideating and implementing compelling communication strategies at ASDA’A BCW for clients across a spectrum of industries especially Luxury F&B, Hospitality and Fashion.

Driven by a passion for creativity and the desire to bring stories to life, she is fascinated by the world of Consumer PR. From developing out-of-the-box campaign ideas for new business proposals to building over 100 influencer relationships for clients across the GCC, she has consistently created communications experiences that move people.

Her professional highlight was managing ASDA’A BCW’s first influencer campaign for Alshaya Group paving the way for +$350K business.

Guiding principles

Give time to time. Slow down and learn the art of giving time to time because there are no shortcuts to any place worth going.

Side hustle

A PR enthusiast by day and the life and soul of social gatherings by night, Diala is either discovering the latest in the city or learning another TikTok trend to bring to the table.

Go back to main article: Campaign’s PR Faces to Watch 2023