Campaign’s Creative Faces to Watch 2023 – Sneha Basu, New Business & Account Manager, International, Grey

Campaign’s Creative Faces to Watch 2023 – Sneha Basu, New Business & Account Manager, International, Grey

Age: 25

Nominated by Rohit Nair, Managing Director, International New Business, Grey:
Sneha joined Grey as an intern but punched far above her weight. Her rapid growth in just three years to a key member of the international business team is a testament to her spirit of entrepreneurship and get-it-done attitude. She has grown to be an individual who can be trusted to deliver under any circumstance, a very hard currency to earn across both our internal agency teams and our biggest, most important clients.

Her ability to find common ground has helped solve complex problems with our clients and elevate the quality of creative work. Her capacity to build relationships across the global network has quickly established her as a critical enabler of business success. She is one to watch.

Career highlights

Fresh out of college, I started my career at Grey in Singapore. Fast forward three years, and I’m now based out of Dubai, part of the International Business team and managing global accounts and new business opportunities across the Grey network.

Being fluent in six languages and living in as many countries has given me a unique perspective I bring to everything I do. I’ve had the opportunity to work on household names like WWF, Panadol, SK-II & Meta. These experiences have only reinforced my passion for this industry and regard for those I work with as we drive inspiring, creative projects forward.

Guiding principles

Curiosity, gratitude, ambition and hard work

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