The digital revolution has changed people’s perception of business strategies. From skimming the newspaper daily to find out the latest events to receiving instant updates from social media, people’s perceptions have been shaped by technology on digital platforms. With this change in perception, comes an inevitable change in communication and engagement. As such, businesses have implemented strategies to engage with their stakeholders through digital platforms and provide an interactive, meaningful way of communicating with them. The education industry is not exempt from this transformation. Contrary to the belief that changes in the “business” world are not applicable to education, digital mar
Learning in the age of the digital revolution
By Claire Roper-Browning, Regional Director of Marketing, Recruitment, Admissions and Communications (MRAC) at Heriot-Watt University Dubai.
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