YAAP, a Dubai-based specialised influencer marketing agency, announced an exclusive partnership with data-driven social intelligence platform Tagger Media. The landmark partnership marks the US-based company’s official entry into the Middle East. Tagger’s platform combined with YAAP’s market expertise aims to expand its data-driven influencer marketing expertise.
Tagger’s foray into the Middle Eastern influencer marketing ecosystem further expands its global presence which spans six continents and 17 global offices. YAAP, with its extensive operational experience and a large network of clients in the Middle East, complements Tagger’s best-in-class technologies and platform, creating an outstanding synergy that brands and individual entities in the Middle East have longed for.
“Global innovation meets local excellence in the partnership between Tagger Media and YAAP. The data-driven approach embodied by Tagger’s one-stop platform and the market knowledge of YAAP are poised to revolutionize influencer marketing in the Middle East. This market possesses a sizable appetite for social intelligence and insight-led influencer marketing, and we will soon be catering to this demand,” said Atul Hegde, founder of YAAP.
“Tagger Media was built on the promise of data. Over the years, we have augmented the platform with customization, workflow integration, linguistic, multi-currency payments and CRM capabilities. Today, our database is unparalleled in the influencer marketing ecosystem, giving our clients the edge in an ever-competitive market. I believe we have timed our entry into the Middle East well, taking into account the exemplary digitalization and burgeoning influencer culture in this growth market,” said Dave Dickman, CEO of Tagger Media.
In a YouGov survey, 94 per cent of in-house marketers in the UAE said they believe that social media influencer marketing plays a major role in the success of their brands. However, brands often find it challenging to reconcile the influencer marketing budget with the expected ROI due to a lack of insights, and challenges in accurate forecasting and business intelligence visualization.
YAAP recently fully acquired Crayons Communications, an advertising agency in the Middle East. Following the acquisition, YAAP also launched a first-of-its-kind Metaverse Grant, offering up to a million dirhams for UAE-based companies to fast-track their metaverse and Web 3.0 adoption. The exclusive partnership with an organization of Tagger Media’s calibre is yet another testament to YAAP’s purpose-driven growth strategy.
