Viola Outdoor, a division of Viola Communications, the Abu Dhabi-based media communications specialists, has announced its membership as a part of World Out of Home Organization (WOO), the global Out of Home Association. The new step is line with its plan to to broaden its OOH marketing horizons across the region.
Do you want to learn how brands are interacting with their changing audience in the region this Ramadan? Watch business leaders from brands and agencies come together and discuss how they engage with audiences and the evolving advertising landscape during Ramadan. Click here to book your seat!
The membership of the body aims to enable Viola Outdoor to maintain its position at the forefront of the digitalisation of the industry in Abu Dhabi through the sharing of experiences, exchange of best practices, and contributions to the setting of global standards.
WOO works with the aim of promoting and improving the industry on behalf of its members
The non-profit orgnization, which will be hosting the WOO MENA Forum Dubai this week, engages in worldwide representation of outdoor advertising media companies with relevant authorities and other international organisations, playing a leading role in the standardisation of outdoor advertising research data.
