Memac Ogilvy Dubai bags two Golds; Memac Ogilvy Label Tunis gets one.
Agencies from the MENA region won 17 metals including three Golds at the Clio Awards 2014, winners of which were declared last week.
Memac Ogilvy Dubai bagged two Golds, two Silvers and a Bronze. The agency’s work for Sawa Njinjah ‘Rescue Radio, The Rescue Continues’ won Gold in the Direct (Audio) and Engagement (Other) categories.
Memac Ogilvy Label Tunisia bagged a Gold, a Silver and three Bronze awards. The Gold-winning work was in the Direct (Digital/Social) category, for football team C.S Hammam-Lif titled ‘Mobilizing the 12th Man’.
Other agencies to win metal were DDB Dubai, Impact BBDO Dubai and Leo Burnett Beirut.
Globally, Ogilvy & Mather walked away with the ‘Agency Network of the Year’ title, while Dentsu Tokyo was ‘Agency of the Year’. Guinness was adjudged ‘Advertiser of the Year’.
Winners from the MENA region (by category) are:
CATEGORY: Audio
BRONZE
Commercial Insurance
Your Destiny (C)
Radio
IMPACT BBDO
Dubai
Sawa Mninjah
Rescue Radio, The Rescue Continues – Kenyan Romantic Drama
Radio
Memac Ogilvy
Dubai
CATEGORY: Audio Technique
BRONZE
Commercial Insurance
Your Destiny – LeBeau
Copywriting
IMPACT BBDO
Dubai
Commercial Insurance
Your Destiny – Pedro
Copywriting
IMPACT BBDO
Dubai
Commercial Insurance
Your Destiny – Timmy
Copywriting
IMPACT BBDO
Dubai
WHIRLPOOL T50 WASHING MACHINE
SPINDLING SPIDER
Sound Design
DDB Dubai
Dubai Media City
CATEGORY: Branded Entertainment and Content
BRONZE
C.S Hammam-Lif
Mobilizing the 12th Man
Events/Experiential
Memac Ogilvy Label
Tunis
CATEGORY: Content and Contact
SILVER
UN Women
The Autocomplete Truth
Content and Contact
Memac Ogilvy
Dubai
CATEGORY: Design
SILVER
PERSIL BLACK & PERSIL WHITE
PRESERVING PRIDE
Point of Purchase
DDB Dubai
Dubai Media City
BRONZE
PERSIL BLACK & PERSIL WHITE
PRESERVING PRIDE
Packaging
DDB Dubai
Dubai Media City
CATEGORY: Digital/Social
BRONZE
C.S Hammam-Lif
Mobilizing the 12th Man
Apps
Memac Ogilvy Label
Tunis
CATEGORY: Direct
GOLD
C.S Hammam-Lif
Mobilizing the 12th Man
Digital/Social
Memac Ogilvy Label
Tunis
Sawa Mninjah
Rescue Radio, The Rescue Continues
Audio
Memac Ogilvy
Dubai
CATEGORY: Engagement
GOLD
Sawa Mninjah
Rescue Radio, The Rescue Continues
Other
Memac Ogilvy
Dubai
SILVER
C.S Hammam-Lif
Mobilizing the 12th Man
Events
Memac Ogilvy Label
Tunis
CATEGORY: OOH
BRONZE
C.S Hammam-Lif
Mobilizing the 12th Man
Other
Memac Ogilvy Label
Tunis
CATEGORY: Print
BRONZE
Virgin Radio
Making Music (C)
Leo Burnett Beirut
Beirut
CATEGORY: Print Technique
BRONZE
Virgin Radio
The Police
Copywriting
Leo Burnett Beirut
Beirut
CATEGORY: Public Relations
SILVER
UN Women
The Autocomplete Truth
Cause Related
Memac Ogilvy
Dubai
