Impact BBDO announces the appointment of Ghassan Kassabji as the new chief growth officer for MENA based in Riyadh, Saudi Arabia. Kassabji is an accomplished senior executive with more than 30 years’ experience in business development, marketing, advertising and brand building across the U.S., Saudi Arabia, UAE and Lebanon.
Dani Richa, chairman and CEO Middle East, Africa and Pakistan, Impact BBDO group of companies said “Ghassan is no stranger to Omnicom. He is a seasoned adman and brings extensive business development and marketing experience to the Impact BBDO Group. Ghassan’s principal focus is supporting the group and our Saudi agencies in building on the positive momentum and further growing
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