DMS has released the results of its latest research on football fan’s consumer behaviour. Conducted among the DMS users, the research looks into how communications can be optimised to be aimed at regional football fans, while also increasing brand engagement among them.
The research has identified few key insights and behaviours:
- Football is one of the most popular sports in MENA
- The World Cup triggers massive media consumption
- Kooora owns the pre and post-game content, and competes significantly across all phases of the tournament.
