Campaign’s Digital Faces to Watch 2022 – Farah Rashad, Media Executive, Wavemaker Egypt

Campaign’s Digital Faces to Watch 2022 – Farah Rashad, Media Executive, Wavemaker Egypt

Age: 26

Raeif Hassan, Integrated Media Director, Wavemaker Egypt: She is a passionate, hardworking & dedicated team player. What sets her aside is how quickly she managed to grasp everything within her role as a junior media executive and also filled the Senior & Manager roles smoothly till I built a full business unit and hired an entire team. From scratch, she became experienced in both Offline & Online media completing lots of certificates & earning respect from all team members and Group level while building a strong bond with her clients.

Career highlights

Farah Joined WM at the age of 24 pursuing the Media field after working for a year at a logistics Company straight after graduation. in 1.5 year she became experienced in both offline & online completing all digital certificates and leading on local and global clients like DiDi, Edita, Dabur, Citroen…etc. she gained presentation skills and participated in reviews and pitching.

Guiding principles

Take Ownership be the person that over-delivers and exceeds expectations.

Commit and set your thoughts ahead of every Task/Meeting.

Always take a break whenever you are down it’s not the end of the world.

Make sure you are happy with what you do at work and in life, the second you feel you are not happy then you are at the wrong place.

Side hustle

Participating in community services helping in covering roofs with Greenery to decrease pollution and build a sustainable environment.

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