Starcom MediaVest Group has won the media buying and planning account for Yas Marina Circuit.
Effective immediately, the three-year contract covers Yas Marina Circuit’s full scope of business, including global assignments. Starcom MediaVest Group (SMG) will provide integrated communications solutions for the brand, spanning digital and analog media formats, across all platforms and channels.
“We are delighted that Yas Marina Circuit – one of the world’s most technologically advanced circuits and a true emblem of motorsports success here in the Middle East – has chosen SMG as its media agency,” said Alain Brahamcha, general manager, Starcom Dubai. “This high profile win marks
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