As the festive sales season approaches, several brands are prepping their e-commerce businesses to keep up with strong consumer demand forecasts. People are seeking to reconnect with their loved ones with celebrations that may compensate for those dampened by Covid-19 restrictions in 2020. Despite indications of accelerated spending throughout Q4, brands still face unique challenges in the wake of the pandemic. They need to consider digital and marketing strategies to engage with consumers during the festive season in order to create lasting connections.
The shift in retailer, supplier and shopper behaviour caused by the pandemic has notably led to increased competition, which will be eviden
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