The Middle East, and particularly the GCC, has gripped the world’s attention with its transformative growth. Sustainable development is the goal of all Arab nations in all aspects of life, be it politics, economy, health, environment or education. Compared with the rest of the world, PR is a relatively new discipline in the Middle East, traditionally focused on media relations and events. However, the last 10 years have seen a dramatic rise in strategic communications as a discipline. With the region considered as a growing business hub, more and more international organisations from across the globe are ready to make ties with its countries.
Are you saying the right thing to the right pe
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