Create Media, with the purpose of creating content that takes The Department of Culture and Tourism (DCT) cultural venues and programmes online built a virtual space for audiences to engage with cultural sites and programmes within Abu Dhabi’s cultural sector.
With the content as the focal point, the website was designed and developed to have a clean user experience and seamless mobile experience allowing you to discover cultural interviews and masterclasses in as few taps as possible.
Post-launch, the team worked with The Department of Culture and Tourism – Abu Dhabi to manage content updates and provide recommendations based on the data observed on Google Analytics and HotJar. This led to an overall increase in audience engagement and was featured in Think with Google, MENA – Oct 2020 report.
As featured on Think with Google, the CulturAll website transcends physical boundaries to engage actively with the audience, create connections, and be a source of inspiration.
Credits
Agency: Create Media Group
Client: The Department of Culture and Tourism – Abu Dhabi
Visit abudhabiculture.ae
Background:
Create has built 7 websites for The Department of Culture and Tourism – Abu Dhabi, having worked with them for 4 years across digital strategy, website design & development, email marketing, social management and content creation.
