Omnichannel marcomms agency BPG, a part of the WPP network, has added more clients to its client portfolio. After an incredibly successful H1 2021, BPG’s upward growth trajectory continues with new clients including global payments platform Adyen and international edtech upGrad.
Adyen is the payments platform of choice for many of the world’s leading companies; including Facebook, Microsoft, Uber and L’Oreal. Adyen has tapped BPG for an omnichannel campaign that includes creative content, activations and public relations, to mark its launch in the UAE.
upGrad, a global online higher education platform, has appointed BPG to grow awareness of its programs in the region with a strategic integrated campaign spanning public relations and performance marketing. Founded in 2015 by Ronnie Screwvala, Mayank Kumar and Phalgun Kompalli, the international edtech leader has been ranked amongst the Top 50 in the FT Asia-Pacific High-Growth Companies 2021. With programs in future-focused sectors such as data sciences, blockchain, machine learning and AI, upGrad’s curriculum is up to date, industry-relevant and engaging.
Saranjit Sangar, CEO-EMEA, upGrad, said: “On our mission to fulfil the urgent demand for accessible, high quality higher education, we needed an equally agile, knowledgeable and committed communications partner. With BPG, we are confident of a partner who shares our vision, passion and ambition to support people as they take charge of their own future and careers.”
“BPG’s refreshed positioning, agile structure and results-driven approach to marcomms have resulted in us winning new business, competing against formidable global agencies. The secret sauce is our bespoke programs, crafted to help each client achieve their business goals while leveraging our deep regional experience of more than four decades. Our teams across the region excel in delivering high-impact solutions for clients,” said Avi Bhojani, CEO, BPG.
Ketaki Banga, executive vice president, BPG Dubai, said: “At BPG, we champion an ideas-rich creative approach, driven by data, which has brought us positive results despite the challenges. Moving into the second half of 2021, we remain optimistic about accelerated growth, with game-changing clients and exciting campaigns. Of course, this would not be possible without BPG’s truly talented omnichannel tribe, and its people-first culture that emphasises lifelong learning.”
BPG followed up a promising Q1, having grown revenue from top clients by 31 per cent YOY compared to Q1 2020, with an equally stellar Q2 performance. Operating from its hubs in Dubai and Kuwait, with spokes in KSA, Egypt and the Levant, BPG has bagged clients across a wide spectrum of industries, including fintech, financial sector, edtech, construction, technology, tourism, entertainment and healthcare – validating the 40-year-old agency’s strengthened positioning.
