Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has launched the second blockbuster trailer as part of its latest global campaign “Dubai Presents”, featuring superstars Jessica Alba and Zac Efron.
The second short film is a romantic comedy genre, that comes just days after the campaign was launched with the high adrenaline Spy Action genre. “Dubai Presents”, filmed by Director’s Guild award-winning director Craig Gillespie takes a unique perspective to global destination advertising, using a stylized and cinematic lens to create engaging content, backdropped by some of Dubai’s most iconic locations.
The latest film features Alba and Efron as they journey through the city on two very contrasting itineraries designed by a star-crossed couple who are destined to cross paths. Dubai Presents ‘RomCom’ trailer features renowned attractions – from the architectural marvels of the historic Al Fahidi neighbourhoods, quirky boutiques and Creekside cafes in Al Seef to the serene expanse of the desert and a traditional desert camp, expanding on the city’s appeal as a popular destination for couples with varied tastes and interests.
The storyline follows a chance encounter and a missed connection that leads the explorer (Zac Efron) to track down his misplaced bag, mistakenly taken by a stylish fashionista (Jessica Alba). The couple explores Dubai and wind their way through the city following the other’s clues until eventually finding one another.
Complete with an orchestral film score, the ‘RomCom’ uses light-hearted humour and stylised cinematography to showcase the best of the city’s bespoke offerings for romantic getaways. From a magical night under the desert sky to idyllic fine dining to stays at boutique hotels and exploring hidden gems in the heart of the city, the latest video in the Dubai Presents series invites couples to explore enchanting moments in Dubai.
Building on the successful launch of the first two genres, Dubai Presents, will see a series of new trailers launch in sequence over coming months, helmed by Alba and Efron in a variety of engaging plots and offer a unique lens into the diversity of experiences and destinations on offer across the city. The campaign will also feature a series of cinematic teasers celebrating gastronomy, active holidays, nature and outdoors as well as self-indulgent holidays in Dubai.
Dubai Presents will be released in 27 countries across 16 languages via cinema, print, broadcast, out of home, digital and social media channels complete with movie posters, digital trailers and more. The campaign embraces cinematic storytelling to appeal to audiences across the globe, with each trailer designed to highlight bespoke itineraries and experiences across the city for all categories of travellers – from the best of luxury holidays and vacations filled with cultural exploration and discovery to active holidays with friends and the perfect getaway for families and more.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) commented: “Dubai Presents builds on our leadership’s vision to embrace innovation and marks a new era in destination marketing as we showcase some of the most recognizable architecture and landscapes as well as hidden gems to inspire audiences across the world and offer them a travel entertainment platform like no other. For travellers, this campaign offers a sneak peek of the experiences, hospitality and infrastructure that has firmly placed Dubai amongst the world’s most visited destinations.”
Credits
Genre: Romance, Comedy, Dubai Presents
Director: Craig Gillespie
Producer: DTCM
