Star Drinks, a beverage brand in the UAE, recently launched its quirky summer campaign with a satirical creative concept under the theme: How far will you go to refresh yourself!
Short films were shot in Dubai with local UAE production company The Film House. Funny and eccentric with slightly exaggerated situational events, these films showcase the newly branded & packaged Star Juices, staying true to its brand promise to deliver a “Taste that refreshes”, whether at work or at play.
Cast, location and art direction of these films were meticulously selected to reflect a new and refreshing direction for the Star Juices brand. Accompanied by the hashtag #BeatTheHeat the funny summer campaign will be seen on various digital channels and will surely encourage us to try the Star Juices range and also inspire us on way to beat the scorching summer heat this year.
Credits
Client: International Beverages & Filling Industries
Brand: Star Juices
Production House: The Film House Dubai
Executive Producer: Bob Abou Jaoude
Director: Anwar Al Amin
Agency: Amber Communications
Brand Credit:
Ahmed Bayoumi – CEO
Mustafa Saeed – Head Of Marketing
Taimur Awan – Brand Manager
