Welcome to The Living Museum, an online constellation of stories of AlUla that takes audiences from around the world on an immersive digital journey, inspired by the region’s geography, arts, heritage and nature. The website experience journeys through time, creating audience connections to AlUa’s past, present and people. The site lives through its content; rich visuals, mobile-first video, and immersive 360-degree immersions. Through an acknowledgement of the deep importance of storytelling to the region, it builds a narrative for its audience.
The Living Museum was designed mobile-first, with a UX inspired by social media. Using the latest front-end techniques, developed on secure and scalable technology an intuitive user experience was delivered. Mini-history documentaries, a series of expert conversations, rich media galleries and interviews with interesting figures from the local community were conceptualised, scripted and developed in-house to deliver a content structure that builds layers of information as users explore the site.
Credits
Client: RCU
Agency: Create Media Group
Filming: Argon
