Crafted by DViO digital, the brand’s long-term partner for digital marketing, the campaign #SheIsHome garnered a reach of more than 17.8K in a span of 3 days.
Revolving around motherhood, HomeBox Stores very beautifully laid the appreciative narrative through #SheIsHome, which highlighted the simple and true thought that from one end to another, a mother transitions a house into a home, weaving all sorts of emotions and selfless acts.
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The campaign received numerous compliments, positive reviews, and feedback in this short period. Executed with a mix of more than 50 engaging stories, applauding posts, and influencer collaborations the initiative said the unsaid in their own assertive way.
The highlight of the campaign was the contest for which they launched their own #SheIsHome AR filter, where audiences had to take a picture of themselves along with their mothers and upload it on their Instagram handles tagging HomeBox Stores. This not only encouraged the fans to thank their mothers but also gave them a chance to enthrone her and make her feel special. The filter contest was promoted rigorously on Instagram and Facebook. And in no time the filter gained 367+ captures. The comments and entries received in the contest were truly inspiring.
Ajay Antal, CEO – HomeBox Stores, said, “#SheIsHome was not just a campaign but our initiative to bring attention to all the big and small things a mother does to make a house a home. The response received to this thought, made us more ambitious, to provide the mothers everything that they desire, for their beautiful abode. We look forward to celebrating her not only on a single day but every day.”
