The Dubai Lynx International Festival of Creativity tonight revealed this year’s winners at its virtual Awards Ceremony. The UAE, Lebanon, Egypt, Jordan, Saudi Arabia and Tunisia have all been awarded Grands Prix.
Speaking about the work, Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi, and this year’s Film, Print & Publishing, Radio & Audio and Integrated Jury President, said, “We were really impressed with the quality of work. Truly world class. It was wonderful to see so much humour being used, it is becoming increasingly rare because it is so hard to do comedy well. It was powerful to see how the region is addressing social issues by using the extra-ordinary power of creativity to make some incredibly important behavioural changes, specifically in gender equality.”
During the Awards Ceremony, which was sponsored by headline partner TikTok, the Advertiser of the Year was awarded to Saudi Telecom Company, which today won the Entertainment Grand Prix, while Bechara Mouzannar received recognition as Advertising Person of the Year.
Philip Thomas, Chairman LIONS and Dubai Lynx, said, “Congratulations to all of tonight’s winners. With an initial 2,400 entries and only a small percentage going on to win an award, it’s an admirable achievement to be included in this small group of winners. The Grands Prix have been awarded to a broad range of countries from the region, showing that creativity truly has no borders. They have set the new benchmark for creative excellence in MENA and provide a barometer for the region’s current industry landscape.”
The Grands Prix were:
Brand Experience and Activation Grand Prix
‘Noise-O-Meter’, Bose, Wunderman Thompson Dubai, UAE
Creative Effectiveness Grand Prix
‘Al Umobuwah: Putting “Mum” Into “Parenthood”’, Babyshop, Babyshop, Dubai / FP7 McCann, Dubai, UAE
Creative Strategy Grand Prix
‘Parenthood Rephrased’, Babyshop, Babyshop, Dubai / FP7 McCann, Dubai, UAE
Design Grand Prix
‘Peace Camo’, The Lebanese Army, TBWA\RAAD Dubai, UAE
Digital Grand Prix
‘Hunger Insurance’, Snickers, Impact BBDO Dubai, UAE
Direct Grand Prix
‘The New National Anthem Division’, An-Nahar, Impact BBDO Dubai, UAE
Entertainment Grand Prix
‘The Man Who Couldn’t Handle His Handle’, Saudi Telecom Company, Wunderman Thompson, Riyadh, Saudi Arabia
Film Grand Prix
‘Thank You Russia’, Lada, TBWA\RAAD, Beirut, Lebanon
Film Craft Grand Prix
‘Hohos | A Whole New Roll’, Edita, Elephant, Cairo / Good People Films, Cairo, Egypt
Glass:The Award for Change Grand Prix
‘The New National Anthem Edition’, An-Nahar, Impact BBDO Dubai, UAE
Grand Prix for Good
‘#SafetyForSafekeepers – Baklava Got Legs’, ABAAD Resource Center for Gender Equality, Leo Burnett Beirut, Lebanon
Healthcare
No Grand Prix was awarded.
Industry Craft Grand Prix
‘Ocean in a Bottle’, Bee’ah, Leo Burnett Dubai, UAE
Integrated Grand Prix
‘The Book That Will Change Your Life’, Al Futtaim Ikea, Memac Ogilvy Dubai, UAE
Media Grands Prix
The jury awarded two Grands Prix:
‘Unilever Hajj Pack’, Unilever, Magna Global Dubai, UAE
‘A Dad’s Job’, Home Centre, Home Centre, Dubai / FP7 McCann, Dubai, UAE
Mobile Grand Prix
‘The Uncovered’, Tunisie Telecom, Wunderman Thompson, Tunis/ Ahmini, Kairouan, Tunisia
Outdoor Grand Prix
‘The King of Internet’, Connect, TBWA\RAAD Dubai, UAE
PR Grand Prix
‘Every Drop Counts’, Miyahuna, Memac Ogilvy, Amman, Jordan
Print & Publishing Grand Prix
‘The New National Anthem Edition’, An-Nahar, Impact BBDO Dubai, UAE
Radio & Audio Grand Prix
‘The New National Anthem Edition’, An-Nahar, Impact BBDO Dubai, UAE
Advertising Person of the Year
Bechara Mouzannar, former CCO of Publicis Communications MEA and CCO of Leo Burnett MEA
Advertiser of the Year
Saudi Telecom Company
Network of the Year
- BBDO Worldwide
- TBWA Worldwide
- McCann Worldgroup
Media Network of the Year
- Hearts & Science
- Zenith
- Joint third: Carat; Magna Global; PHD Worldwide
MENA Agency of the Year
- Impact BBDO, Dubai, UAE
- FP7 McCann, Dubai, UAE
- TBWA\RAAD, Dubai, UAE
Independent Agency of the Year
- ‿ And Us, Dubai, UAE
- Elephant, Cairo, Egypt
- Science & Sunshine, Dubai, UAE
Golden Palm Award
- De ‘Ja’ Vu, UAE
- Good People Films, Egypt
- Joint third: Clandestino Films, Lebanon; Red Prod, Tunisia
All of the winners are now available to view on the Dubai Lynx winners site.
Dubai Lynx has also announced that a second edition of Lynx Live will take place in July 2021. Ian Fairservice, Managing Partner, Motivate, and Vice-Chairman Dubai Lynx, said, “After the success of Lynx Live last year, we’re delighted to be able to bring a second edition to the region’s industry. We know that now, more than ever, our community needs a platform to collaborate, learn and get inspired and through Lynx Live we can offer a digital education and networking experience tailored to the specific needs and challenges of our region.” Popular content formats like the Lynx Debate, Lynx Shorts and Lynx Stories will return, with Audio Partners, Anghami, once again providing support through the production of podcasts and showreels. Further information on Lynx Live will be released shortly.
