2020 was a year we’ll never forget. For all the wrong reasons. With the world on hold, events large and small cancelled and loved ones distanced, the dawn of the new year gave us all a chance to reboot and start afresh.
That sense of renewal and positivity was the rationale behind Home Centre’s first 2021 campaign, launched with a simple, rallying call to the resolution that inspired customers to simply “Start ___ .” Start celebrating space, start living vibrantly, start working creatively… The approach served as a reminder that, despite challenges, life can be, and is, fulfilling and enriching. Especially in the place that matters most to us: home. Through its upbeat film, catalogue, digital and print messaging, we were encouraged to look at home with fresh, new eyes, maximizing every space with clever storage and invigorating colour to let the good vibes flow.
