Project Celebrate National Day
Client Barwa Bank
Creative agency The Agency, Qatar
Director David Ward
Production company Phoenix, Dubai
Creative director Tim Styles
Art director Tim Styles
Writer Tom Callaghan
Account director Laila Chehayber
Senior account manager Manal Zeidan
Account manager Yousif Al Fara
Media director Makram Hachem
Exposure TV
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Why every ad show Arabs like this? Why always smiling and hugging loved ones? Why always pointing and laughing? Why always an old man? Why always West Bay reflected in the window? This is not creative. This is patronising.