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PR Industry Snapshot with Plus 1 Communications’ Anna Hope

Anna Hope, Managing Director Middle East, Plus 1 Communications

HOW HAS COVID-19 CHANGED YOUR RELATIONSHIP WITH CLIENTS?
Our relationships have strengthened as we’ve helped our clients navigate through the continuous changes of the past few months, and advised heavily on how best to communicate during the pandemic. Our digital strengths have also allowed us to work differently and support our clients with their multiple needs.

The key for us is to work with clients who truly understand the value of communication. We’ve all seen a number of brands that have thrived during the pandemic and have done so through innovativ


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