CAMPAIGN CREATIVE FACES TO WATCH 2019 – LIAM ALDRIDGE, 24 & MATTHEW RICHARD, 24, ART DIRECTOR AND COPYWRITER, FP7 DUBAI

LIAM ALDRIDGE, 24 & MATTHEW RICHARD, 24,  ART DIRECTOR AND COPYWRITER, FP7 DUBAI

Nominated by Jon Marchant, managing director, FP7 Dubai
“I plucked Matt and Liam out of a basement in a small start-up agency in the UK over a year ago. N.B. That description does no justice to the boys. Since they joined, they have managed to answer an avalanche of briefs with a professionalism and a level of creativity that belies their years. They very soon gained the trust of the account team and myself and, more importantly, their clients. “And when a client believes in a junior team this much, you know their faces are worth watching.”

Career path
“After graduating from UCA Farnham in 2016, we spent a year doing the placement rounds at a few top London agencies (Wieden + Kennedy, VCCP, Iris and Leagas Delaney). We then spent a year as junior creatives at a content agency called Distillery before making the move to Dubai to work at FP7, where we’ve been for more than a year now. In that time, we, with the help of some amazing people, have managed to get our hands on: 1 x
Gold Effie, 1 x Silver Effie, 1 x Bronze Effie, 1 x D&AD New Blood Award.”

Guiding principles
Don’t be an idiot; you don’t have to be.
Don’t be scared to say you don’t know something, because asking a question is a chance to learn.
Leaving your comfort zone is never a bad thing (even if it’s 7,128 kms away).