During an industry forum held today, it was revealed by Unilever that 54% of consumers are keen to purchase products more sustainably, according to its global study*. The forum, which was hosted by global consumer goods organization, Unilever, aims to draw regional focus to the global issue of sustainability in order to build a truly environmentally responsible future for the Middle East.
In its 6th year, the Unilever Sustainable Living Plan’s (USLP) 2018 focus was on plastic waste and sustainable packaging in a bid to drive collective efforts towards meeting the UAE Vision 2021 and the UNs Sustainable Development Goals (SDGs), with a focus on SDG goal 12 – ‘sustainable consumption and production patterns’. Two roundtable discussions attended by senior private and public sector representative sought to outline the challenges and opportunities towards the implementation of a circular economy in the UAE as well as the best strategies for sustainable packaging including end of use and packaging performance.
“With the topic of sustainability – especially when it comes to plastic packaging – currently under a global microscope, we remain committed to driving the industry agenda and implementing sustainable initiatives that encourage the region’s public and private sector to collectively build a prosperous future for the region and the world,” said Sanjiv Kakkar, Executive Vice President for Unilever MENA, Turkey, Russia, Ukraine and Belarus.
In 2017 Unilever made a bold and public commitment to switch to a circular economy model by making all of its plastic packaging reusable, recyclable or compostable by 2025.
He continued: “Our research has shown that over 50% of people want to buy brands that are more sustainable. This is great news because it presents a strong business case for sustainability and will help drive transformational and systemic change towards achieving the ambitions set out in the 17 SDGs.”
The Unilever Sustainable Living Plan (USLP) is the company’s blueprint for decoupling its environmental footprint from its growth while increasing its positive social impact and aims to drive sustainable change via its brands, innovation, sourcing and operations.
Cem Tarik Yuksel, Managing Director Unilever Gulf & Vice President Customer Development MENA, Turkey, Russia, Ukraine & Belarus added: “Through our USLP initiative and annual forums, we hope to inspire and collaborate with our peers to drive change so that together we can really make a positive impact on the environment. SDGs are central to how we are able to highlight the positive impact the USLP is making. We have contributed to the development of the SDGs, recognizing their strategic importance both to our business and to the world, and we are committed to helping achieve them,” he concluded.
Following the roundtable discussion, Unilever will develop an industry report which includes suggested actions to be made in the MENA region and will be released at a later date. Further details on Unilever’s MENA Sustainable Living Plan can be found here: https://www.unileverme.com/sustainable-living/
*Source: Unilever: Making Purpose Pay
