UM MENA has announced the expansion of Tom Hardstaff’s role to head of client partnerships, UM MENAT.
Hardstaff joined the agency in 2014 as head of strategy where he has been the key driver of UM’s “Better Science, Better Art, Better Outcome” philosophy and planning approach. Responsible for fronting the strategy side, Hardstaff has played a pivotal role in the acquisition, retention and growth of clients including Reckitt Benckiser, Coca-Cola, L’Oréal and Ooredoo.
As he takes on his new role, Hardstaff will increase his focus on evolving UM’s partnerships with all key clients across the region. He will lead on operational and strategic initiatives – framing client oppor
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