Despite what the economists and soothsayers will predict, the coming 12 months will be challenging for advertising agencies, says Kamal Dimachkie, Leo Burnett’s managing director for the UAE, Kuwait and Lower Gulf
“In many respects, 2010 is not over. What we all hoped would be a graceful transition to better times felt no more than just another weekend, at the end of which the rubber hit the road in typical F1 fashion, where cars come out of pit stops with roaring engines and screeching tyres.
Of course, we are now in 2011; who am I kidding? The reality is that much of what 2010 became famous for continues unabated, with a frenetic pace knowing no respite and no end in sight. Independent
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Tags:Leo Burnett
