There has been a worrying drop-off in the number of titles being audited in the UAE, raising concerns of exaggerated circulation claims and unethical accounting practices. Rana Hariz, Middle East director of BPA Worldwide, the US-based third-party verification company that has been ensuring regional publishers can prove their numbers, says: “A dozen titles have resigned this last year, some for financial reasons and others are ceasing publication.”
Campaign’s parent company Motivate and daily newspaper Gulf News are the only two major publishing houses left auditing titles in the UAE. Glenn Hansen, president and CEO of BPA Worldwide, says: “It is fair to say that Motivate and Gulf News are
As another UAE publisher withdraws from print auditing, are advertisers being taken for a ride?
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