Face to Face has won the creative advertising brief for RSA Insurance following a competitive pitch.
The account, which is focussed on the United Arab Emirates, covers above and below-the-line advertising, digital and activation for the London-headquartered multinational insurance company.
The Dubai-based agency’s initial remit is for RSA’s motor insurance product, with an inaugural campaign in development and to be rolled out later this year.
Vidya Veerapandian, head of marketing and communications for the UAE and Bahrain at RSA, said: “Face to Face stood out with the quality of their creative product, their team chemistry and their understanding of our core business and will be instrumental in delivering strong, cutting edge campaigns over the course of the coming year.”
Chris Bell, chief executive and managing partner at Face to Face, added: “The hard work and dedication we put into devising the right creative strategy for RSA has paid off. We look forward to working closely with them to develop memorable campaigns that will help the company achieve its business goals and keep it top of mind for consumers in the UAE.”
